What is the correct way to format blogs? A Guide for Bloggers & W

by Contentwhale

Table of Contents 

  1. Introduction
  2. Why is the correct blog format important?
  3. What is the correct format of blogs?
    1. The ‘How-to’ style blog post format 
    2. The Infographic style blog format
    3. The ‘Why’ style blog format
    4. The list-style blog format
    5. The entertainment or fun style blog format 
    6. The FAQ-style blog format 
    7. The ‘What’ style blog format
  4. Bottom Line

1. Introduction

Do you spend most of your time fussing about the appropriate blog format when you begin writing a blog post? We hear you! 

Choice-making has always been a challenging task, and it is no different when it comes to selecting the correct format for your next blog post. As appearances play a significant part in content marketing, paying equal attention to formatting is imperative when drafting a perfect blog post. Choosing an accurate blog layout will ensure that the readers remain engaged with your content.  

2. Why is the correct blog format important?

With more than 7 million blogs getting published on the internet every day, it has become pretty important for all blog authors to make the first appearance of their blog right. It is a fact that readers only spend 15 seconds on average to decide if they want to continue reading the blog or not just by looking at the format of the entire blog post. 

Using a responsive blog layout will help your readers absorb your content easily, linger for more time on your website, and eventually get converted on your mentioned call-to-action. Therefore, whether you aspire to get a higher conversion rate or generate more email subscribers, the right blog layout can help you accomplish your goal. 

3. What is the correct format of blogs?

Not every blog published on the internet is the same as they are all written on different niche topics with different perspectives and different angles. Hence, it is pretty evident that blog writers cannot use a single blog template for all their distinct blogging niches.  

For example, a blog written on a technical topic will hold a completely different format from a blog post written on marketing or social media. Blog writers many times skip this important step of choosing the right blog articles format and end up losing the views on their blogs. 

Hence, to prevent this same thing from happening to your blog, you must keep in mind these blog formats mentioned below to create the most visually appealing and reader-friendly blogs. 

 3.1. The ‘How-to’ style blog post format 

This ‘How-to’ style blog post format is one of the most prevalent blogger templates used by B2B bloggers in modern times to solve their problem of how to create the perfect WordPress blog. It makes absolute sense because these how-to posts contain educational content, perfect for inducing online traffic from organic search. 

This blog post format is usually picked by bloggers when they wish to educate the reader through elaborated steps comprehensively. 


In this blog format, the blogger starts with a catchy introduction that briefs the readers about the blog topic. In the next part, the bloggers mention the detailed steps that make it easier for the readers to understand what the blogger is guiding them to do. The last and the final part of this ‘How to’ style blog post is a crisp conclusion that summarizes the entire blog. 

To make these blogs easier to understand and visually appealing, the bloggers can further add instructional videos or high-quality images with image captions to help readers understand the blog better. The perfect examples of this kind of blog can be the ones that are structured in a format that includes bulleted lists for content and key takeaways. 

For instance, a blogger writing on the topic of how to open a savings account by following certain steps or step by step guide or how to make a pizza or any other topic that requires the inclusion of detailed steps on how to perform certain things can make use of this blog format. If you are a blogger who usually writes these ‘How to’ style blogs, you can easily get the ‘How to’ free blog templates online to format your content.

3.2. The Infographic style blog format

This is another blog format that content writers or bloggers can use when writing the blog on the topic that includes lots of statistical data that needs to be presented in infographics.

The main reason why this format is most prevalent amongst B2B blog writers is that 67 per cent of the marketers in the present times believe that these infographic blog post templates make their content easier to read, and it further drives more blog traffic. 


This kind of blog writing format is most suitable for generating inbound links, and it further enables the blog writer to explain the data in a more visually appealing manner. 

Examples of this infographic style blog writing format can be the content or infographic post that includes an informational graph or chart that the bloggers use to explain every section of the blog they write. 

3.3. The ‘Why’ style blog format

This ‘Why’ style blog format is excellent when the content writer or blogger attempts to call attention to and highlight the significance or importance of a particular subject, whether it be a popular trend, a medium, or a general theory prevailing. Given their characteristics, these kinds of blogger templates manage to be very introductory as well. 

For example, in these kinds of free blog templates, you as a blogger or content writer can support the ‘Why’ reasonings of your content with backing illustrations, data, and statistics that will help you persuade the reader that the blog theme is something they must care about.

3.4. The list-style blog format

Popularly regarded as the listicle, this blog format can be used by blog or content writers who wish to organize their content in a list form. This list-style blog format makes it easy for the blog writer to express his ideas in a list format. 


Their headlines can readily recognize list-style blog posts since they customarily incorporate plenty of information in the headlines. This format is excellent for bloggers who have just started their blogging career as they are extremely formulaic and is the easiest way to format the content.

Examples of this list-style blog format can be the content or blog topics like five kinds of distinct digital marketing strategies or this very topic of types of a correct blog format. 

3.5. The entertainment or fun style blog format 

All those content writers or bloggers who write blogs on entertaining or funny stuff must use this blog-style format. This blog format can help you engage your blog post content in a manner that can make your audience feel relaxed when they are burned out the most. 

By posting engaging or fun content once in a while can assist the blogger in generating more traffic than the usual days. However, you must always ensure that this fun and amusement must never cross the line, and it must always be in moderation. 

Examples of this entertainment or fun style blog format can be the blog post content that you write about the release of any upcoming movie or any related topic for that matter. 

3.6. The FAQ-style blog format 

If you are a budding blogger looking for the right blog format that can help you redress your reader’s queries in the most precise manner, you must always use this FAQ-style blog format. 

 Companies can further use this business blog template to solicit their internal teams to jot down their present customers’ questions or any question they hear or look at about their product or services over any social media platforms. 


An example of this FAQ-style blog format can be the blog or content topics like ‘Answer to the most frequently asked questions about content marketing’ or Frequently asked question answers or any topic that is trending in the contemporary times. 

3.7. The ‘What’ style blog format 

This ‘What’ style blog format is perfect for the bloggers to use when they wish to write an introductory-style blog content that is written keeping in mind a beginner’s audience. Generally, this ‘what’ style blog post format helps bloggers acquaint and illustrate a concept to the readers, whether it be an enterprise trend, mechanisms, or tactics. 

This blog writing format typically highlights what the content is about or what information readers must look at in the content. The bloggers and content writers can add a call to action to this blog format to drive higher content traffic and increased lead generation. 


The Bottom Line

Choosing your blog posts’ right format can encourage your guests to read your content easily and stay engaged on your blog for an extended time. 

While it is entirely your call to choose the most suitable format for your blog, it is advised that you must always format your blog in a visually appealing manner and must always include a strong CTA that assists you in generating more leads and attracting the right group of the target audience. 

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