If you believe that you are a good content writer, then bogging is one of the best options for a Content format as a side hustle for you. For many, blogging is a part-time play but for others, it is the full-time source of earning their living. You can teach, tell, explain, help, and make others laugh with your Content format writing.
By reading the above few lines/, it may look fascinating but in reality, it is not like that to maintain top ranking pages. You have to study a lot on the topic and work with search engines. You have to do a few small investments in purchasing a domain, host, etc.
Once you’ve started your new blogging profession, the next challenge you’ll confront is a lack of traffic on your site. Because it is a fascinating career option and has huge competition in the content angle.
To see your blogs to the top of search results, you must work hard on both on-page and off-page SEO. Appearance on the web page matters a lot. A report says that more than 75 per cent of the click rate is from the first page.
For higher organic rankings on Google, you must take care of Search engine optimization. You have to do a lot of pre-writing research. For top-ranking pages, the research work includes analysing competitive keywords, competition USP and weak areas, doing keywords research, generating keyword research for generating organic keywords to promote organic rankings and search ranking, building Internal linking, outbound links for complete content, generating detailed content guidelines etc.
How to rank high on google?
a. Search and use keywords.
Once you have planned your topics, the next step is in this Content angle is to search for the relevant keywords.
What are keywords?
Keywords would assist Google in retrieving the most relevant web pages and assisting users in finding the most relevant material for their search query. One thing to be cautious about is to avoid keyword stuffing, high-quality content has all the target keywords but no duplicate content or a list of keywords from Keyword tools
Here’s what Google has to say about autocomplete predictions: An algorithm generates autocomplete recommendations of informational keywords without any human intervention based on a variety of objective variables, including how frequently previous user experience searched for a phrase. To find the hidden keywords you can use ubersuggest, semrush, google trends, ranketanger, etc
Many new bloggers try to use keyword phrases and single keywords in every paragraph to satisfy the content angle. But one should keep in mind that they are writing blogs or any other piece of content for humans, not for the algorithms. Use informational keywords and On-Page SEO that go with the flow and are naturally accepted by your sentence.
Do not force the keyword in the sentence just for the sake of getting more organic traffic. It is always a common practice to add the keyword/ long-tail keywords at the end of the article. This will help to gain a higher rank in search engines.
b. Plan your title strategy.
It is always a good practice to add informational keywords n the title. To keep a high page rank on google and attract a target audience, add a keyword in the title, a keyword of relevant content. It may be tough to keep the keyword in the paragraphs Content format, but it is always a good idea to include the keyword in the title.
While planning the title, keep in mind that it is unique and quality content but should be easy to recall and write. The Long end titles always generate a lot of organic traffic in this content type. On the first web page, all the unpaid search traffic has nearly around a hundred characters and have more than six words for relevant searches.
c. Special Appearance to the keyword.
If you have added the keywords from your keyword research tools or keyword planner, half of your work is done. The rest of the work is showing the keyword to the web page crawl to attract the target audience.
There are several ways of doing it like you can use the single keywords in the title by using the <h1> tag. Or you can showcase it by using <h2> or <h3> tag.
The most common practice is to bold the exact keyword in the article. You can also write and bold the keyword in the featured snippets or meta-description to improve the viewability.
d. Special Focus on Word Limit
Many marketers and influencers always say to keep your blog post or guest post short but in reality, in this content type, detailed content works much better for conversion rates. All the articles in the search results have more than 1500 to 2500 words. In-depth and long-form content will work much better than other types of content. Google Algorithm focuses on complete content with a greater word limit and minimum duplicate content possible.
e. Update old articles
There is hardly any evergreen content. The world is continuously changing, and Google aims to provide its users with the most up-to-date content type possible. You should update your articles with new keyword phrases on a regular basis if you want to boost their Google rankings and increase conversion rates. This does not have to be a tough task in content management systems. All you have to do is make a few modifications to complete content or your WordPress, Blogger, or self-coded article, guest blogging links and Google as well as content management systems will notice the difference.
Gone are the days when we say quality matters more than quantity. Nowadays, you need to focus both on quality and quantity. The algorithm says that frequently rich snippets content will be in the eye of the people more frequently. No one wants the content to be old. Similarly, if you just copy and paste other content or make duplicate content, the google algorithm will hide or blacklist your page. In some cases, you can use it after giving permission or by giving credits.
g. Use a custom made the link
In this age of Digital Marketing, if you search anything on google, all the links on the first page of google will be custom made links instead of self-generated links. Make your URLs stand out instead of something useless like “article-id-175837958.html.” use a link like mentioned below. While making a custom made link do not forget to add the long-tail keywords on the link. When you are building backlinks, make sure to check them on a regular basis to ensure they are not damaged. While links improve user experience and enhance SEO results, broken links have the reverse effect! If you have High-quality links to a fantastic page that no longer exists, you should update them as quickly as feasible.
h. Optimise the image search
Optimising the content marketing is very important but with that, you need to optimise the images too, it will make a positive impression on search results better. Optimizing the pictures you’ve used is an often-overlooked technique to improve your article’s ranking in data-driven content for Google search.
Even if you simply have one or two pictures, they may be readily optimised for improved Search engine conversion optimization results. The following are the two most effective strategies to increase your SEO rankings with picture optimization: By altering the files and adding alt text.
Before uploading an image, alter the filename to the target keywords related to your content. Simply provide a brief explanation of the image in connection to your guest post for alt text. When it comes to ranking for your handful of keywords, these two minor changes will offer you a slight edge over your competition.
i. Use an Anchor tag
The anchor tag <a> is one of the most used tags on blog content. It helps in generating the links of other sites. External anchor text (text used by other pages to connect to your site) is used by search engines to represent how other people see your page i.e your search volume— and, by extension, what your pages may be about.
While website owners usually have little influence over how other websites link to them via off-page SEO, you may ensure that the anchor text you use inside your own site is helpful, informative, and relevant. If numerous sites believe that a specific page is important for a specific set of phrases, the page may score as top-ranking pages if the terms do not exist in the content itself. If you write ‘click here to read more’ without an anchor tag or with a wrong link, you will face negative consequences.
j. Quick loading site
k. Meta tags and description
This is one of the basic SEO rules. Meta tags are a component of your website’s HTML tag that describes the content of any page to search engine crawlers. Search engines, including Google, Bing, Yahoo, DuckDuckGo, rely on meta tags.
The term “meta tag” implies that these function behind the scenes, out of sight of the reader. That is, after all, the situation with meta keyword themes. The title and short summary you see on a SERP, on the other hand, are frequently derived from how the writer put up their title tags and meta descriptions. The meta description is what you see on the featured snippets. A short preview of the article.
Adding Meta Tag and the Meta description will increase the click-through rate on the website. If you do not use the Meta description, the featured snippets will automatically be generated from any part of your articles that will serve as internal links. That is why it is a good practice to keep a Meta description and Meta tag. Adding Metadata also improves the ranking of your blog because of the backlink profile.
l. Mobile-Friendly sites
Almost all people all around the world have a smartphone. Everyone in the 21st century is mobile-savvy. We use it all the time, mobiles have replaced PCs and laptops for searching something over google. A report says that more than 64 per cent of the searches are made through mobiles. This means that the majority of people are using their mobile phones to search for something over the internet. It would be foolish to design a site or featured snippet that just suits PCs.
That is why, If you are designing a blog site or doing a guest posting, then never ignore the responsiveness of designs, i.e, the Website that suits all-screen friendly design. Responsive sites also help in getting a higher rank on the search results.
The 21st century is a digital century. Planning and starting an e-commerce site, blogging site and other related online sites will definitely generate profit. However, many things should be kept in mind before starting the business. They should know their exact genre and should have knowledge of SEO tools and search engine rankings. We have mentioned several points in the article which will help you to rank on google for all kinds of short and long-form content.
These strategies are certain to elevate your ranks and improve the volume of visitors to your website. But keep in mind that after applying these techniques of SEO and informational keywords stuffing you should analyse the results derived from it. Always keep an eye on executing, analysing and finding out which technique will work for you the best.