- 1. Understanding the importance of the title in article writing
- 2. How to create a compelling article headline?
- 3. What is the best way to compose a title for a print publication?
- 4. How to create an informative article body?
- 5. The Bottom Line
- Frequently Asked Questions (FAQs)
Anyone can become an article writer with a rudimentary understanding of grammar and structure. As a beginning freelance writer, you will make most of your money by creating articles published in printed or electronic form as magazines, journals, commercial blogs, and educational websites continually remain on the lookout for new and unique material.
Understanding how to prepare and outline a piece before composing it is the key to excellent article writing. Also, well-structured feature articles allow you to make the most of your writing abilities by communicating your central idea appropriately, concisely, clearly, logically, and thoroughly. Proper planning is the cornerstone to a clear foundation that help you make your content visible.
1. Understanding the importance of the title in article writing
Titles in an article usually get overlooked by every new article writer. However, you must create a title that is both instructive and appealing. It is the first item an editor looks over in a how-to article, and a strong title conveys what your post is about, who the intended readership is, and what questions the piece offers to solve in a nutshell.
The title “How to Write Articles” indicates a how-to article guide for writing online content. “That Sell” notifies you that it gets intended for writers who wish to generate money.
The phrase “A Beginner’s Guide” indicates that the intended audience is new or prospective writers rather than experienced hacks, and the term “to Freelance Writing” identifies the speciality. The headline offers to solve the question, “How can I produce lengthy articles that a publisher is likely to purchase?”
2. How to create a compelling article headline?
When you compose an article for online publishing, it indicates that countless readers will find it through a range of articles on a search engine. As a result, the article title framework contains prominent search queries known as “keywords.” If you want visitors to locate your content online, you must select keywords that your target audience write into web pages.
If you compose content for the web, incorporate at least one keyword in your header. However, you must- integrate the term or keyword phrase conventionally. Also, while it is crucial to make headlines easy for web pages to find, ensure that your viewers are people, not search algorithms.
In addition, you must avoid “clickbait” headlines unless specifically recommended by the editor. They are associated with spam, distortion, and dishonesty, according to editors. Clickbait headlines can still get found, but they are becoming less popular. Hence, a professional writer must aim for more transcendent things. Also, a better title for an internet article should have the following:
- a term or 1-2 keywords that are easy to find
- the binding topic of the article
- the intended audience
- a question it claims to be able to answer
3. What is the best way to compose a title for a print publication?
A print article’s title should get treated differently. There’s no need for keywords. The reader either signs up for the journal or buys it at a newsstand. It is unnecessary to discuss the audience because the marketing, cover design, and journalistic style already target people who purchase a newspaper or magazine.
However, your title must still convey part of the article’s topic and elicit inquiries from the reader. While headlines for online publications must be straightforward and searchable, titles for print publications can be more imaginative.
Above all, newspaper headlines must be attention-grabbing. Puns, ambiguity, allusion, and humour can all be effective. Assume you’re writing an article for a horticultural magazine about winter-flowering border shrubs.
An excellent internet title would be “5 Easy to Propagate Plants that Blossom in Winter.” You can have more pleasure without the restriction of keywords. While many editors still prefer a title that illustrates the article’s substance, in print, it’s often more crucial for a headline to stimulate curiosity rather than inform.
Take your own sweet time in your article writing process and try to research your industry or the publisher’s recommendations before writing, and follow the editor’s preferred style. Also, note that the ultimate decision on article headings or post title lies with the editor. Whether or not your headline gets printed, learning how to write a strong title is the first stage in learning tips to write compelling articles that attract.
4. How to create an informative article body?
Use the same manner you did for your introductory paragraph while writing the influential body of your piece. The body of a brief essay may consist of as few as three sentences. You could write hundreds in a long-form article.
However, the natural flow of ideas from one sentence to the next must be flawless in all cases. Also, your key idea should get included in each paragraph. Explain the concept and back it up with evidence. Vary the length of your sentences to keep the pace of your piece moving.
The main section should be cohesive, with each thought building on the one before it, beginning with an enticing opener and continuing to a satisfying finish. Change the length of an article to meet the needs of the market for which it got created.
If your piece falls short of the acceptable word count, don’t fill it with unnecessary filler. Return to your study and locate other facts to include in your post content. If you discover that you have more material than the article’s size allows, don’t push it in at the sacrifice of clarity and consistency.
Choose the facts that are most important to your case and leave the rest out. You can always use the knowledge from another article. Opinion pieces are challenging to market for first-time authors. Hence you must begin with factual content.
Understand that the demand for knowledge is more comprehensive than the industry for opinions if you want to know how to produce articles that sell. A well-structured factual story is also easier to arrange than an opinion column.
5. The Bottom Line
The final step in learning how to produce articles that sell is to identify the importance of productivity. Moreover, the more content you create and publish, the more likely is you will make a sale. In addition, once you submit an article, don’t sit around waiting for an answer.
Make a note of the submission information in your records, then go on to the next element. Also, if you want to get the most out of your business article writing, it is better to hire a professional content writing firm.
Frequently Asked Questions (FAQs)
a. What is the difference between articles and blog posts
In the online marketing realm, where content reigns supreme, even an acclaimed author still don’t understand the distinction between a blog and an article. Whether written by freelancers or full-time content creators, the terms blog and article gets frequently used interchangeably.
Also, with digitisation accelerating at a rapid pace and the world shifting in lockstep, the content will always reign supreme! In the age of digital advertising, content is everywhere, and you can’t communicate your objectives to your audience if you don’t have any.
That is where appropriate material comprehension is necessary for web marketers. Here are some common factors of differentiation between articles and blog posts
a. Type and Amount of Writing
It is one of the most visible distinctions between a blog and an article. When it comes to presenting content to a particular audience, blog writing is vastly different from content writing. Blog writing does not entail the use of a technical tone or difficult-to-understand terms.
Furthermore, the writer’s viewpoint gets expressed in a bit casual tone, making it easily comprehended by the collective audience. An article has a more professional and sophisticated look because it is composed more thoroughly from beginning to end.
A blog post gets usually written and published on a website or blog by a single author. As a result, it can be altered, redone, and updated as needed. However, because articles are lengthy, they cannot- be modified after they get created.
Also, a blog typically undergoes minimal or basic editing. It is one of the characteristics of blog writing. Articles must get properly and effectively proofread to avoid any form of error.
Articles are now accessible on the internet due to digitalisation since periodicals, journals, and the printing press has gone digital. Content typically gets published in a newspaper or magazine but never posted like a blog post.
But, as we all know, blogs are posted online on a webpage or any blog where people can read about the subject or do research. A web user can readily look for a phrase and locate blogs linked to learning about anything.
2. What is the format of article writing?
Mentioned hereunder is the most acceptable format of how your style of writing should be.
- Determine your intended audience.
Before publishing on any topic, a writer must first determine the audience the article intends to target. It could be a specific group of people, such as children, students, teenagers, youngsters, middle-aged, elderly, business owners, members of the service class.
Want a topic that has an overt or covert impact on their lives or communicates necessary details for whichever group of individuals you choose to write the content.
For example, if the article is about parenting, you might explain kid neurology, a child’s daily nutrient-dense diet, and so on. In content writing, the tone and content should also be appropriate for the intended readership.
a. Choose a theme and an appealing header.
After choosing the intended audience, the second vital stage in article writing is to pick an appropriate topic for your work. It serves as an indicator of how you should approach the content.
After you’ve decided on a topic, come up with an intriguing title for it. For example, if you want to inform students on the many MBA specialities available, you could write something like “Anything you need to know about MBA specialisations.”
b. The Crucial Role of Research
Following the selection of your intended customers, topic, and title of the article, the most significant aspect of article writing is analysis. Read a slew of articles, figures, facts, and data and any new regulating legislation to acquire a handle on all of the information you want to include in the article body.
Also, check the integrity of the information so that you do not declare anything out of date. Try to prepare a rough draft or overview of the article in main points and keywords before writing to ensure you don’t lose vital material.
c. Recheck and compose
After you’ve gathered all of the information and data, you may start writing your essay. As previously indicated, begin the piece with an opening paragraph, followed by a descriptive paragraph and a final paragraph.
Also, when you have completed all of your writing, you should reread the entire piece to warrant zero grammatical issues. When you notice even the slightest error as a reader, it becomes a significant turnoff. Also, ensure you never plagiarise the content from another website.
d. Include images and visuals.
You may also use some visualisations to make your material more appealing to readers. The addition of visuals makes the article more interesting- and influential. As a result, the goal of your article writing gets accomplished!
3. What are the types of article writing?
Article writing is the practice of recording your views on a specific topic of interest. How you express yourself will get dictated by the type of message you wish to convey to your audience.
- Expository article writing
Do you understand that all of your actions were premeditated? You’re reading this because you want to learn about the many styles of article writing mentioned above. Similarly, you can only publish an article accurately if you know and consider what message you prefer conveying to your readers.
The most prevalent sort of article writing is explanatory article writing. This form of article writing is known as subject-oriented writing. It enables you to concentrate on passing down information without being influenced by your own opinion.
This sort of article writing is prevalent in scholarly and formal articles where a person wishes to educate others on a specific topic of choice.
- Persuasive article writing
Have you ever had to persuade someone or a group of people to accept or do something? If so, were you able to convince your audience? Persuasive writing urges or brainwashes your readers with plausible facts about whether something is true or not.